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We value the communication of strong and pure ideas through new ways of visual storytelling, while working with a network of talents from different artistic disciplines. In the role of art direction, we are supervising and unifying our vision of an artistic production while striving for unseen creative expression.

Art Direction

We see motion as one of the most crucial elements in digital design. Our explorative and technology driven approach lets us create expressive, abstract or precise and finely nuanced movements that breathe life into objects and convey conceptual ideas through animation. These animations range from simple 2D motion graphics to complex virtual worlds, for all kinds of digital applications.

Motion Design

By transferring real objects into our own virtual worlds, we are able to showcase them in playful and unique visual aesthetics. We are working with 3D scanning software as well as with complex 3D models and create virtual spaces and settings surrounding objects in the fields of art, architecture and industrial design.

Visualization

When creating illustrations for magazines, posters, websites or social media, we often try to find new ways of combining digital tools and analogue techniques.

Illustration

In collaboration with film crews and music artists, we are combining filmed footage of the real world with visual effects (VFX) fabricated in our studio. We are reproducing the light and color mood of the filmed material in 3D so that we can throw protagonists into fantastic worlds or add spectacular objects into real scenes.

Our strong background in graphic design lets us combine conventional practices of design such as web design, editorial design and cooperate identity with new visual worlds. Thereby finding novel applications for clients in cultural, artistic and commercial fields.

Graphic Design

Our insatiable curiosity to explore new visual worlds leads us to find and work with new tools, ranging from creating face filters, VR games, virtual dance performances, modified human bodies and much more.

New Tools

Working many years with everchanging tools and new design methods has given us a large pool of experience in the field of digital, three-dimensional and animated design that we like to share with students and designers. We teach how 3D software can be used as a design tool at the Zurich University of Arts to students studying visual communication in workshops and basic courses and have been giving talks and studio visits for HFG Karlsruhe, IADE Lisbon, GBS St. Gallen, Swiss Interactive Media Design Days and F+F Zurich.

Teaching

ROLI Deluxe is a design studio specializing in creating virtual worlds and animated designs. We aim to discover new ways of visually communicating ideas and stories by bridging traditional conventions of design practices with digital tools. Our approach is based on the exploration and understanding of modern technology, enabling us to create novel applications of its use in cultural and commercial fields.